Fruitful Yield settles into new Addison Avenue digs

Longtime Elmhurst business moved into larger storefront recently

Fruitful Yield
The storefront of Fruitful Yield's new location is seen Saturday on Addison Avenue. (Elmhurst Titan photo by Dave Lemery)

ELMHURST – A few weeks after moving, Fruitful Yield in Elmhurst is settling into its new home.

The popular health food store recently moved around the corner from its original location at 214 N. York St. to the Addison Parking Deck at 135 N. Addison Ave.

“We like the community,” marketing coordinator Molly Donegan said. “We want to be part of it.”

The area has seen tremendous growth the past few years in the number of fitness studios moving in. “It’s a perfect location,” she continued.

The former site of Fruitful Yield on York Street is seen in October 2016. (Elmhurst Titan file photo)

A grand opening celebration is ongoing this weekend, with special store hours from noon to 4 p.m. Sunday.

There will be door prizes, giveaways and games for the kids. Customers will be able to sample the new juices, smoothies and iced coffee and try the new product lines the store carries.

“We’re pretty excited,” she said. “We want it to be a fun environment for everyone.”

More space, more events

At 6,000 square-feet, the newly renovated location has double the space of its original home. The store features an organic produce section, juice bar and a small café area where customers can order soups and other items. In addition, it will carry a line of gluten-free, vegan and allergy-free foods including snacks, breakfast items, fresh produce and meal replacement items.

“We listen to what customers are looking for,” she said. “When customers hear about a trend, they want to try it. Healthy food has become popular.”

In addition, the store plans to offer more in-store community events, including health checks and a DIY beauty bar.

“We want to educate our customers on how to live a healthy life,” she said.

By offering classes and other services, the store wants to foster and build relationships within the community.

Decades of operation

Founded in Elmhurst in 1962 by Elwood Richard, the family-owned company has 13 locations. Joe Fulco is the general manager.

Richard understood the health food industry from owning Fearn Soya Foods, but he wanted to sell direct to the public. He believed in selling health food, vitamins and supplements at a price that wouldn’t empty a person’s wallet.

“He wanted to make healthy supplements more affordable,” she said.

Richard found a retail site and opened Health House, but after problems arose at that location, he chose an alternate site and the store opened on the corner of Third Street. In 1972, the store changed its name from Health House to Fruitful Yield as a “unique and positive description of the business,” according to the company’s website.

Today, the business continues to grow and plans are underway to expand in the coming year. “We’re doing well,” she said. “We’re super blessed.”

Store hours are Monday through Friday from 7 a.m. to 7 p.m., Saturday from 7 a.m. to 6 p.m. and Sunday from 9 a.m. to 5 p.m.